South point casino super bowl11/17/2023 The guy who helped it go mainstream - the one who was in the room when Super Bowl betting went from niche to zeitgeist - is Jimmy Vaccaro, the kid from tiny Trafford, Pennsylvania, who made good in Vegas. Betting on the Super Bowl has become, according to some estimates, a multibillion dollar affair, infiltrating the culture to the point where offshore gambling sites are offering odds on things like what color Gatorade will be dumped on the winning coach. “Once it starts, I can’t control it.” This Sunday, millions of people will realize the same thing. His ability to stay calm during a major sporting event is a point of pride. “You wouldn’t know who I’m rooting for,” he said. Vaccaro, on the other hand, was sipping Pepsi through a straw. Grown men in Packers and Seahawks gear, 1 many of whom had money on the action, were screaming at stadium-grade video boards and sucking down Bud Lights. The NFC championship game was on his flat-screen television, and outside his office at South Point Casino there was a crowd filling a sports book the size of a state school lecture hall. Jimmy Vaccaro, the dean of Las Vegas bookmakers, leaned back in his chair and kicked his black loafers up onto his desk, revealing the tube socks stretching between his shoes and his dad jeans.
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